Writing Tutor The ACT vs The SAT Part Two - The Essay

The ACT and the SAT essays: Not apples and oranges, but not quite the same either... This is the second part in an ongoing series about the choice between the SAT and ACT standardized tests. As we’ve discussed previously, now that these two tests are equally popular, and equally weighted and accepted by colleges, the choice as to which one a student should take is an important part of the college application process. The two test are not as radically different as they’ve been portrayed to be, and share more similarities than differences. With each, careful and rigorous one-on-one preparation with a dedicated tutor is far more important than which of the tests a student chooses. Ultimately, most students will do well on either test if they are well-prepared for it, and will not do well on either test if they are not. However, there are some key differences between the tests, and being familiar with them may help guide students and parents in making their selection. Most recently, we discussed the differences between the Math sections on the SAT and ACT. In this post, I’ll outline the differences between the essay section of the SAT and the essay section of the ACT, and discuss how preparation for each of these essays varies from my perspective as both an ACT tutor and SAT tutor. The essay sections on each of the tests are of comparable length -- the SAT is 25 minutes, while the ACT is 30 minutes. A key difference regarding time management, however, is the essay section’s placement in regards to the rest of the test. While the SAT always starts with the essay section, on the ACT, a student can only take the essay section (which is optional, although highly recommended) after they’ve completed the other four sections. This means that preparation and planning are even more crucial for the ACT, as students will likely be fatigued from the rest of the test, and need to draw on pre-existing resources. The SAT questions are far more vague and open-ended than the ACT questions, although both require a strong and definitive argument. SAT questions are generally about an idea, while ACT questions are about an issue. For comparison, here is a standard sample SAT question: â€Å"Some people like to live by the old expression, â€Å"If you can’t say anything nice, don’t say anything at all.† This expression reflects the widely shared belief that one should always try to be polite and to have consideration for another person’s feelings. While such an approach may make it easier to get along with people, no real relationship can truly thrive unless it is built on a solid foundation of truth. Assignment: Is it more important to avoid hurting people’s feelings or to tell the truth? Plan and write an essay in which you develop your point of view on this issue. Support your position with reasoning and examples taken from your reading, studies, experience, or observations.† And here is a standard sample ACT question: â€Å"Educators debate extending high school to five years because of increasing demands on students from employers and colleges to participate in extracurricular activities and community service in addition to having high grades. Some educators support extending high school to five years because they think students need more time to achieve all that is expected of them. Other educators do not support extending high school to five years because they think students would lose interest in school and attendance would drop in the fifth year. In your opinion, should high school be extended to five years? In your essay, take a position on this question. You may write about either one of the two points of view given, or you may present a different point of view on this question. Use specific reasons and examples to support your position.† The ACT question is, obviously, much narrower. In both cases, the best approach is to structure a standard five-paragraph essay, making sure the student has a strong outline, thesis, and support for that thesis before getting started. In each case, students should decide on their thesis, and two or three points (each a separate paragraph) that will support it, before writing. In the case of the SAT, ideally one of these examples will be from history or current political events, one will be from a work of literature, and one will be from the student’s personal experience. One benefit of the SAT is that the open-ended nature of the questions means that the student can plan out a list of possible topics, memorize and practice working with topics from that list, and have those ready to go prior to the actual test. In the case of the ACT, it’s more difficult to do this kind of planning because the question is so specific. Therefore, planning out and practicing the structure of the essay becomes even more crucial. The ideal ACT essay will use both anecdotal and big-picture evidence to support its argument. There should be one or at most two points taken from personal experience, but the whole essay shouldn’t be anecdotal, although it can be hard to resist writing it in that way. Also crucial is that the student pick one side of the topic and make a strong stand in their thesis. In each case, the length of the essay is important, as shorter essays can lose students points and longer essays, if well-written, invariably score higher. Being able to write a fairly long five-paragraph essay in either 25 or 30 minutes is a skill that comes from practice and preparation. Developing this skill is one of the reasons tutoring is key for the essay section on either test. In terms of choice between the tests, the biggest difference is that students who do best with facts and hard data may prefer the ACT essay, while students more interested in abstract philosophical ideas may prefer the SAT essay. However, the difference between the two is in the end minimal, and the graders are looking for much the same things. ;

The End Of The Story Of Jekyll And Hyde - 1197 Words

Do you ever wonder what the world would be like if rules and guidelines were none existent? There may still be some sane people that do not participate in wrongdoings, but overall, world would be chaos! The story of â€Å"Jekyll and Hyde† is complete craziness; there was so much confusion and trickery throughout the entire book; the end of the story was the biggest plot twist I have ever read, Mr. Hyde was Dr. Jekyll. Dr. Jekyll has always had an evil side inside of him. Most would argue that it was the potion that created Dr. Jekyll’s alter ego, but Mr. Hyde did not randomly come about until the Dr. made a drink (made of butterfly pea flower extract, citric acid, and salt) that changed his appearance; the personality has always been†¦show more content†¦He enjoys becoming this different person and doing mischievous things including killing people. Utterson says how Hyde killed some people, but he was not put under the spotlight for those murders until Sir Danv ers (a high ranked man) was found dead. After a few times of becoming this monster, Jekyll should have realized what was happening and should have stopped his intake on the drink, but he did not. Instead, he continues to become this Mr. Hyde and in doing so Dr. Jekyll is intending to become this dreadful creature and bring or cause harm to other people. Dr. Jekyll’s other personality shows just how sick of a man Jekyll is on the inside. Soon, however, the evil side of Dr. Jekyll becomes more dominant and starts to get harder and harder to â€Å"put him away†. The letter that Jekyll wrote to Utterson and Lanyon stated, â€Å"Here then, as I lay down the pen and proceed to seal up my confession, I bring the life of that unhappy Henry Jekyll to an end.† The letter is not a farewell letter to let them both know he is going to be killed, but to let them know that Hyde’s personality is now in charge instead of Jekyll’s. It seemed like Dr. Jekyll enjoyed being Mr. Hyde. On page fifty-six, Jekyll proves that he likes becoming Hyde when he says, â€Å"I had but to drink the cup, to doff at once the body of the noted professor, and to assume, like a thick cloak, that of Edward Hyde. I smiled at the notion; it seemed to me at the time to be humorous; and I made preparationsShow MoreRelatedThe Strange Case Of Dr. Jekyll And Mr. Hyde1196 Words   |  5 Pageswhich do let control you? The good or evil? This was a question that Dr. Jekyll from the book, The Strange Case of Dr. Jekyll and Mr. Hyde, could not answer. The Strange Case of Dr. Jekyll and Mr. Hyde is a book about a man who cannot control the two sides of himself, causing him to do terrible things and not even be aware of it. The theme of this book is good versus evil. Dr. Jekyll is fighting his evil side, known as Mr. Hyde, throughout the book. Some people believe that the book’s theme has nothingRead More How Stevenson Depicts the Relationship between Dr. Jekyll and Mr. Hyde1131 Words   |  5 PagesHow Stevenson Depicts the Relationship between Dr. Jekyll and Mr. Hyde Robert Louis Stevenson wanted to gradually show the relationship between Jekyll and Hyde in his story. It does not state until the end of the story that they are in fact the same person, he instead leaves it for people to work out for themselves, with a brief explanation at the end of the book. For most of the story, nobody can explain their relationship, as they are never seen together. People are confused as to howRead MoreAn Atmosphere of Mystery and Suspense in The Strange Case of Dr. Jekyll and Mr. Hyde1352 Words   |  6 PagesAn Atmosphere of Mystery and Suspense in The Strange Case of Dr. Jekyll and Mr. Hyde During the Nineteenth century, horror stories were getting more popular than ever. Several distinctive horror stories, like Dracula, Frankenstein and Dr. Jekyll and Mr. Hyde are still known today. These stories were not set in busy countries, but written as happening in Transylvania, Switzerland, the Arctic, and other far away and little known countries. The setting links to some peculiarRead MoreEssay on The Out of Control Alter Ego1552 Words   |  7 PagesThe story â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde† by Robert Louis Stevenson conveys the theme of duality in nature in which man is fighting himself, or in this case, another version of himself. Being a psychology major, it is interesting to see a case this serious over how an alter ego can control the main psyche up to the point where it no longer conveys influence, but instead manipulation. In order to understand the control an alter ego can eventually have on the individual, it is importantRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1675 Words   |  7 PagesThe Strange Case of Dr. Jekyll and Mr. Hyde Essay Robert Louis Stevenson’s novella, â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde,† is a type of Gothic literature. In the beginning of the story when Stevenson is describing the lawyer, one â€Å"Mr. Utterson,† the mood is a bit dull. At first glance the reader may think that this story would be a bit boring and drab. Stevenson’s story is far from being another dull piece of British English literature. The setting and mood of this novella are more complexRead More The Gothic Novel Dr. Jekyll and Mr. Hyde Essay examples1403 Words   |  6 PagesTo what extent can The strange case of Dr Jekyll and Mr Hyde be viewed as a gothic novel? Jekyll and Hyde is a gothic novel. It was written by Robert Louis Stevenson, he got the idea for the story after a dream he had. The word ‘Goth’ is originally from a German tribe and has come to mean ‘barbarian’ and later know as ‘Gothic’. In Gothic Literature certain features are expected. These are supernatural events, have villains and hero characters, strange weather, horror, mystery and deathsRead MoreTheme Of Dualism In Dr. Jekyll And Mr. Hyde972 Words   |  4 Pagesselling novel, Dr. Jekyll and Mr. Hyde. It told the terrifying story of the power of addiction and the monsters that lurk within all of humanity. In this story many readers are intrigued by the psychological depth that Stevenson puts into the duo of Dr. Jekyll and his alternate personality Mr. Hyde, and even today the names of this alternating couple have become a kind of parable for any â€Å"devil in disguise†. The theme of dualisms main role is proven in this story as the theme when Jekyll undergoes radicalRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde Essay975 Words   |  4 Pagesof Dr. Jekyll and Mr. Hyde is a novella that follows the basic outline established by Mary Shelley in Frankenstein. However, Stevenson’s monster is not created from body parts but comes from the dark side of the human personality. In both no vels, a man conducts a secret experiment that gets out of control. The result of these experiments is the release of a double, or doppelganger, which causes damage to their creator. While most people think that The Strange Case of Dr. Jekyll and Mr. Hyde isn’tRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1012 Words   |  5 PagesRobert Louis Stevenson’s â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde† is a classic Victorian tale of good and evil. The novel tells the story of Dr. Henry Jekyll, a respected scientist who so desperately needs to separate his morality from his self-indulgence. Aware of the evil side of his own being, he seeks to be free of it through scientific experiments resulting into the â€Å"bestial† Mr. Hyde. It’s a simple tale about the good and evil that exist in all of us. Through his brilliance, StevensonRead MoreCharacter Analysis On Dr. Jekyll And Mr. Hyde.Jean Paul1213 Words   |  5 PagesCharacter Analysis on Dr. Jekyll and Mr. Hyde Jean Paul Richter defines doppelgà ¤ngers as â€Å"people who see themselves.† One would think that such would be the case for the two main characters in the book The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson, but it is quite the opposite (until the end of the novel when the reader finds out that the two main characters are in fact one). Dr. Jekyll creates Mr. Hyde in the hopes of expelling evilness and temptation from himself,

The Importance of Philosophy Essay - 1171 Words

The Importance of Philosophy The question is Philosophy. Why is it important? What makes it important? To answer theses questions you first have to know what philosophy is. Philosophy is defined as: the pursuit of wisdom; a search for a general understanding of values and reality by chiefly speculative rather than observational means. This is the written definition of philosophy, but I think philosophy can’t be defined to just words. It’s more then words. Philosophy to me is an attempt to understand the world. To understand philosophy one must not look for a solid definition. It is easier to understand it if one is actually doing it. Why don’t you try it out now, take the ever so popular phrase â€Å"to be or not to be.† One thing can’t,†¦show more content†¦Without philosophizing, without philosophy where would we be today? Some might say that we would be exactly where we are now because questions raised back then, in the early parts of philosophy, are still raised today. Although this is true, try to think where we would be today if none of us ever sought out wisdom; if no one ever question anything that they were told. If everyone just took each others word for everything and never tried to understand how anything worked. Where would we be? Certainly, not were we are today. So why is philosophy important? As a human it is important understand our world, to understand our values, and to understand ourselves. And the answer to the why philosophy important is because the soul propose of philosophy is to help us understand. Without our constant seeking for understanding we never would have developed philosophy in the first place. Philosophy when used, could answer questions to things we wish to understand; such as snow. If no one ever sought out for answers, today we probably wouldn’t know where and how snow worked. So, philosophy is important because one’s understanding is important. It is also important to understand ourselves. This is another reason philosophy is important. If no one ever understood what or who they were then no one ever would have done anything. An example: A shoemaker makes shoes; shoes areShow MoreRelatedPhilosophy And Its Importance Of Philosophy861 Words   |  4 PagesPhilosophy and Its Importance Doing philosophy as many philosophers demonstrate over time and in the present is to simply question the understanding of what is known and not known or accepted and unaccepted. This is to say, that philosophers must question all aspects of life and all the surrounding dimensions of the world. In doing so, the philosopher is trying to grasp a firmer or different understanding of the truth that is either presently or not presently known; whether comforting or not comfortingRead MoreThe Importance of Philosophy Essay1311 Words   |  6 PagesThe Importance of Philosophy ‘Philosophy is to be studied, not for the sake of any definite answers to its questions, since no definite answers can, as a rule, be known to be true, but rather for the sake of the questions themselves.’ (Bertrand Russell, Problem of Philosophy, pp. 93-94). Discuss the usefulness (or the lack of it) of studying philosophy with referenceRead MoreThe Importance Of The Philosophy Of Science865 Words   |  4 Pagescommunicate clearly, and use information effectively to solve problems and become leaders in their communities. â€Å"Political efficacy is not necessarily a matter per se of what to think; it is more fundamentally about how to think† (Snauwaert, Importance of the Philosophy of Science, 2012). A pedagogical view allows the students to reflect upon their activities to solve a scientific puzzle which can stimulate the learning process for future endeavors. Students cant just learn science content andRead MoreThe Importance of Philosophy to Engineering8110 Words   |  33 PagesAbstract Philosophy has not paid sufficient attention to engineering. Nevertheless, engineering should not use this as an excuse to ignore philosophy. The argument here is that philosophy is important to engineering for at least three reasons. First, philosophy is necessary so that engineers may understand and defend themselves against philosophical criticisms. In fact, there is a tradition of engineering philosophy that is largely overlooked, even by engineers. Second, philosophy, especially ethicsRead MoreImportance of Moral Philosophy1122 Words   |  5 PagesA Moral Essay As a human being and as a leader, moral philosophy is very important (Fagothey, 2000; Pojman, 2012). What a leader believes from a moral and ethical standpoint is often shaped by what that leader was taught growing up. Each person has a set of morals that they learned at some point in their life. These morals were observed from and taught by parents and other family members, as well as friends, neighbors, teachers, and others in the community. The goal becomes the reaching of EudaimoniaRead MoreEssay about The Importance of Philosophy582 Words   |  3 PagesThe Importance of Philosophy â€Å"All things in life are philosophical.† This is a well-known quote by the renowned Greek scientist/philosopher Aristotle. When one is to imagine life without thought, free will or knowledge, they are left to only imagine the oblivion they would be left to reside in. To me, philosophy is more than ethics, esthetics, and epistemology... it is the ability to stand ones ground with certain viewpoints, attitudes and beliefs. Philosophy seemed to be the centerRead MoreThe Importance Of Philosophy And Happiness By Epicurus991 Words   |  4 Pages Letter to Menoeceus by Epicurus In this piece of writing Letter to Menoeceus, Epicurus highly emphasized on the importance of philosophy and happiness. To begin with, he encouraged people of all ages, whether young or old, to study philosophy in order to develop better understanding of what desires to fulfill. By philosophy, Epicurus meant a state of mind, based on a realistic worldview that, if its implications were understood, would free people’s minds from superstitious fear and moral anxietyRead MoreEssay on The Importance of Moderation in Greek Philosophy1842 Words   |  8 Pagesis a classic example of the consequences of gaining too much knowledge. Remnants of this tale can be seen throughout the western world an in some of the greatest literature. The Greeks are known for their contributions to government, culture and philosophy. Their influence can still be seen today. The Greeks produced ideas that laid the groundwork for modern civilizations and they pushed the boundaries of knowledge in sever al areas. However, some of the most celebrated Greek thinkers questioned theRead MoreThe Importance of Disctinction Between Knowledge and Belief in Philosophy1231 Words   |  5 PagesThe Importance of Disctinction Between Knowledge and Belief in Philosophy To try and decipher the distinction between knowledge and belief we must first understand what the meaning of Philosophy is. In its simplest definition it translates to â€Å"the love of wisdom† taken from the Greek word â€Å"philo† which means love and â€Å"sophia† meaning wisdom. Philosophers love to know the truth about the general principles of the world and they pursue the truth in these. Through the agesRead MoreThe Importance of Metaphor in Formulating Concepts and Perceptions in Philosophy4764 Words   |  19 Pagesï » ¿PHILOSOPHY THE IMPORTANCE OF METAPHOR IN FORMULATING CONCEPTS AND PERCEPTIONS Metaphor lives a covert living all over. We complete around six metaphors per minute. Metaphorical thoughts are significant on how we appreciate our own self and other people, how we correspond, be taught, discern and create. But metaphor is a manner of thinking before it is a manner with language. At this time, to help explicating this, lets enlist the help of one of our supreme philosophers, the reigning king of the

Contemporary Hotel Marketing Samples †MyAssignmenthelp.com

Question: Discuss about the Contemporary Hotel Marketing. Answer: Introduction Tourism industry is considered one of the fastest and largest growing sectors. To accomplish this research on the characteristics, needs and the buying behavior of consumer, Family travelers have been selected from the different categories of travelers (Hoque, 2013). This report deals with the contemporary marketing strategy and helps understand the purpose and understand the consumer needs as well as the factors that are taken into consideration while selecting a hotel. People choose hotels depending on various purpose and factors. This purpose of this research plan is to help in understanding the specific needs and the selection behavior of a specific group of customer who have been selected. This relative research analysis has been done on the hotel industry. Situation analysis of the investigation In order for the hotel and tourism industry to maintain or improve its current status it is dependent on tourists travel decisions which are reflected in their buying behavior as well as their nature and characteristics (Narteh et al., 2013). The destination choice is also one of the influential factors that reflect the buying behavior of the travelers. This report analyzes and explains the characteristics of family travelers. The factors that influence the travel behavior are mostly due to the attribution towards the cultural, travel motivation, financial situations and the experience (Jani Han, 2014). The travel motivation is one of the important and integral part of the travelling behavior that has been widely researched and analyzed. In order to understand the prospects of a hotels business, it is therefore important to understand the significance of the traveler characteristics and the behavior. The traveler behavior is subjected to certain behavior in terms of travelling such as before, during the trip and after travelling. This behavior is direct result of the interaction between the personal and environmental strains on a continuous basis. The usual behavior of the family travelers is subjected to change and influence from people and situations from both the ends. This influence is instrumental in the reaction and the buying pattern of the travelers. The travel behavior is therefore the way in which tourist behaves and direct themselves towards any particular product and their response after the using experience (Li et al., 2013). In order to predict the travel and consumer behavior it is extremely crucial to understand the needs as well as the characteristics of a person and the way of reacting towards any specific situation or product based on the attributions (King, So Grace, 2013). Several researchers have identified the factors that influence the family travelers to to behave in their own respective manner, the situational factors as well as the environmental factors. Motivation of the person with the family is usually approached from the other members of the family who tend to influence the family head to take up the decision of travelling and recreation. Sometimes it is the individual needs of the family head to take up the cause to travel with other members of the family for recreating themselves. Based on the Maslows hierarchy theory of self-actualization and motivation the main driving force of the family travelers are usually from family members or inner situational influence. These travelers usually finds the need to travel with the family in order to escape from the daily chores of the life, from the everyday environmental influence and overload as well as discovery and self evaluation, also strengthening the familial bond between the members (Cherry, 2014). In order to understand the buying behavior of the customers, especially the family travelers a primary research methodology has been conducted. A questionnaire was developed that was analytical and was equally brief and descriptive in nature. The research was divided into two seasons to help in better understanding the nature and the pattern of the traveler behavior (Torres, Fu Lehto, 2014). The first session was conduction in the winters, primarily the weekends and the holidays. Around 150 questionnaires were equally distributed for the data collection out of which around 100 was successfully completed and used for the analysis of the data, which was based on the eagerness and the availability of the tourists. In the second session, the same research was conducted dispersion of the questionnaires through emails and other online portals. Only one questionnaire was distributed to each family. On basis of the samplings and the willingness, the analysis could be done through only 99 functional feedbacks. Therefore, the analysis has been done through 201 questionnaires that include the both primary and secondary data collection statistics. Findings What is you gender? Options No. of Responses Percentage Total Respondents Male 51 51% 100 Female 49 49% 100 Table 1: Employee Gender What is your educational qualification? Options No. of Responses Percentage Total Respondents Matric passed 41 41% 100 Diploma 45 45% 100 Others 14 14% 100 Table 2: Education Qualification of Travelers How often do you travel? Options No. of Responses Percentage Total Respondents 3-5 weekends 40 40% 100 5-6 weekends 44 44% 100 Twice in a month 6 6% 100 Once in a month 10 10% 100 Table 3: Frequency of travelers Based on the descriptive analysis of the data that had been collected by both the primary and the secondary methods indicates the gender percentage of the respondents being equal to around 49% females and around 51% being males. In context of the age distribution the 38% of travelers are aged between somewhat 40 and 50 years and 33% of the travelers being 30-40 years of age. With relevance to the education levels of the travelers a total of 41% are considerably matric passed and 45% of the travelers hold a degree or a diploma. Thus, it can be assumed that most of the travelers seem to be well educated. A total of 69% of the travelers are considerably married with children with 25% of the traveler being married but without children. Around 40% of the travelers usually travel in a frequency of 3-5 weekends annually with 44% of the travelers travel only about 5-6 weekends in a year. As per the records, the length of the stay is indicated by the 6% of the travelers to 6-8 nights where 10 % stay in an average of 10-12 nights. With the data analyzed, the primary factor that influences the travelers is the of recreational activities that can be participated by the travelers and the other family members that would ensure a better understanding and bonding amongst the other family members. The other factors that can be put into consideration are resting and relaxation, just spending some quality time with the family like normal holiday, a good social experience to know and interact with the other people along with family as well as gain knowledge regarding the place (Ali Amin, 2014). Conclusion With the help of this situation analysis report on hotel industry, it can be concluded that most of the travelers are influence to take up the travelling purpose under the motivation force from the situation and the environment. The research conducted on the target audience as selected and based on the data it can be justified that most of the travelers are family persons who wish to spend quality time with the family, as well as recreate themselves which would be in turn influential in strengthening the bond between the family members. References Ali, F., Amin, M. (2014). The influence of physical environment on emotions, customer satisfaction and behavioural intentions in Chinese resort hotel industry.Journal for Global Business Advancement,7(3), 249-266. Cherry, K. (2014). Hierarchy of needs.The Five Levels of Maslow's Hierarchy of Needs. About. com Guide.| Link. Hoque, K. (2013).Human resource management in the hotel industry: Strategy, innovation and performance. Routledge. Jani, D., Han, H. (2014). Personality, satisfaction, image, ambience, and loyalty: Testing their relationships in the hotel industry.International Journal of Hospitality Management,37, 11-20. King, C., So, K. K. F., Grace, D. (2013). The influence of service brand orientation on hotel employees attitude and behaviors in China.International Journal of Hospitality Management,34, 172-180. Li, H., Ye, Q., Law, R. (2013). Determinants of customer satisfaction in the hotel industry: an application of online review analysis.Asia Pacific Journal of Tourism Research,18(7), 784-802. Narteh, B., Agbemabiese, G. C., Kodua, P., Braimah, M. (2013). Relationship marketing and customer loyalty: Evidence from the Ghanaian luxury hotel industry.Journal of Hospitality Marketing Management,22(4), 407-436. Torres, E. N., Fu, X., Lehto, X. (2014). Examining key drivers of customer delight in a hotel experience: A cross-cultural perspective.International Journal of Hospitality Management,36, 255-262.

To Keep Your Customers Keep It Simple free essay sample

Summary of Article Decision Simplicity; what’s the most important thing we can offer potential customers to move them from being interested to actually purchasing our product? The study described in this article suggests that it’s ‘decision simplicity’. The single biggest driver of stickiness, by far, was ‘decision simplicity’- the ease with which consumers can gather trustworthy information about a product and confidently and efficiently weigh their purchase options. What consumers want from marketers is, simply, simplicity. Researchers from the Corporate Executive Board analyzed results from multiple surveys totaled over 7,000 consumers, as well as interview with hundreds of marketing experts and executives, trying to figure out what makes a product ‘stick’. They looked at over 40 variables, trying to figure out what is most important in the choice of one brand over others. The key wasn’t frequency of interaction with the brand, nor was it price, nor was it the consumer’s initial perception of the brand. We will write a custom essay sample on To Keep Your Customers Keep It Simple or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the end, the purchasing decisions are most influenced by which company makes the decision to purchase simple. The article cites an example of two approaches to selling cameras to web searchers; one firm provides visitors access to extensive information about each of its products, while the other focuses on the user’s needs and steers the user to the most appropriate product. The latter approach would be far more successful in today’s marketplace, say the authors. The study showed that the ‘decision simplicity index’, a measure of ease of accessing the information needed to make decision, was highly predictive of sales success. Brands that scored in the top quarter in their study were 86% more likely than those in the bottom quarter to be purchased by the consumers considering them. They were 9% more likely to be repurchased and 115% more likely to be recommended to others. That is awfully dramatic. The answer to make customers purchasing decision simple has been described in three parts as follow: 1. Easy navigation – while every site can benefit from obvious paths to desired information, the best sites will attempt to determine consumer intent from information like search terms used by the visitor. If the consumer can be steered directly to information relevant to their stage of the decision process (e. g. initial product research or final product selection), they will be more likely to stay engaged with the site. . Trustworthy Information – Oddly, perhaps, the information consumers find most trustworthy isn’t impressive research or detailed product data. Rather, it’s commentary from other consumers in the form of reviews, descriptions of intended use, etc. If our site lacks this type of content, it may seem less trustworthy even if the brand itself is respected. 3. Ease of weighing options – Choices takes a toll on our brains. Offering consu mers more choices can actually reduce sales. Sometimes, many products are necessary to serve specific needs and market segments. The solution, according to the authors, is to provide an easy way to compare products and quickly find the one that is most appropriate. Authors also pointed that ‘Intuit’ has made a concerted effort in providing easy navigable, trustworthy information and helping customers weight their options in which eventually it makes their purchasing decisions far simpler though no company has fully integrated the three components of a decision simplicity strategy. Lesson Learnt / Conclusion On top of trying too hard to engage with consumers via social media, marketers are generally pushing out too much information, causing people to over-think purchase decisions and making them more likely to change their minds about a product, be less confident in their choices and less likely remain loyal to the brand. For years, we’ve heard about KISS: Keep it simple, Stupid. This study shows that advice is still highly relevant in appealing to the digitally aware consumer. It’s time to stop overwhelming consumers with marketing information and cut through the clutter. We should take an unconventional approach – forget engagement, increase simplicity.

Growth of NYS Business Essays - Canal, Free Essays, Term Papers

Growth of NYS Business Essays - Canal, Free Essays, Term Papers Growth of NYS Business April 17, 1996 For a number of reasons, business enterprise in New York grew by leaps and bounds between 1825 and 1860. New York's growth between the years 1825 and 1860 can be attributed to a number of factors. These include but cannot be limited to the construction of the Erie Canal, the invention of the telegraph, the developed of the railroads, the establishment of Wall Street and banking, the textile, shipping, agriculture and newpaper industries, the development of steam power and the use of iron products. On October 26, 1825 the Erie Canal was opened. The canal immediately became an important commercial route connecting the East with the Ohio and Mississippi Valleys. With tht time of travel cut to one-third and the cost of shipping freight cut to one-tenthof the previous figures, commerce via the canal soon made New York City the chief port of the Atlantic. The growing urban population and the contruction of canals, railroads and factories stimulated the demand for raw materials and food stuffs. In 1836 four-fifths of the tonnage over the Erie Canal came from western New York (North, 105). Much of this cargo was in the form of agriculture goods. The farmer become a shrewed businessaman of sorts as he tended to produce whatever products would leave him the greatest profit margin. The rise of the dairy industry was by far the most significant development in the agricultural history of the state between 1825 and 1860. Farmers discovered that cows were their most relliable money-makers, since both the domestic and foreign market kept demanding more dairy products (Ellis, 273). Price flucuations became increasingly important for the farming population between 1825 and 1860. Prices rose from the low level of the early 1820's until the middle 1830's and the farmer's shared in the general prosperity (271). Although the rapid industrialization and urbanization of New York had a great deal to do with the success of agricultural markets sporadic demand from aboard as a result of the Irish famine, the Crimean War and the repeal of the Corn Laws in England also contributed(North, 141). During this period Ohio, Pennsylvania, New York and Virginia, in that order were the leading wheat growing states. Between the years 1840 and 1850 New York ranked first in the production of beef. The absence of politic party differences on issues related to the the growth of democracy existed in regard to the foremost economic questions, there was absolutely no partisan division evident in the movement to incorporate new financial institutions; rather , the primary factors , which the legislators examined, concerned value, feasibility, profit and the location within the state. Dozens of turnpike proposals, most of which werebacked by the Republicans, passed the legislature; but the Federalists cooperated, seeing the chance for profits. Prominent Federalists like John Rutherfurd, John Neilson, William Paterson, John Bayard, and James Parker invested susstanial sums in the turnpike business. There were numerous Republicans who were also vitally interested in the turnpike business (Kass, 150). Bipartisan support also accompanied plans for the construction of bridges and canals. All of the parties contained a large number of adherents from from every level of economic well-being in society. This helps to expain the absence of any clear-cut party differences on the major economic issues of the such as the chartering of banks, the protestive tariff, internal improvements, the development of manufacturing, and the promotion of superior agricultural techniques. Each politcal faction had segments both pro and con on most of these questions, and, inall cases it was opprtunism, the desire for profits, which was decisive in determining one's political position on these economic issues(175). New York's economic growth can also be attributed to the invention of the cotton gin. Cotton had become a boom crop in the south, however, plantation owners were either too engrossed in the production of their crops or too unschooled in business techiniques to handle its distribution. Some just did not want to be bothered. This opened thee door for agents representing New York shipping firms who were only too happy to help them out - for a fee. This scheme not only earned the New York merchants a handsome profit but also solved the problem that without cotton the ship owner would be hards preesed to find adequate cargoes for their return voyages. And so it came about that New York in the nineteeth century became the nation's foremost shipper of cotton(Allen, 108-109). The cotton shipments entering New York harbor were brought to textile mills for processing. A group of New york capitalist estashlished

From onstructivism to social realism Research Paper

From onstructivism to social realism - Research Paper Example Constructivism was the final and most dominant movement of contemporary art to thrive in Russia in the 20th century. It developed immediately as the Bolsheviks came to supremacy in the Revolution of October 1917, and primarily it performed as a rod of lightning for the expectations and proposals of a lot of the highly developed Russian artists who propped up the goals of the revolution It took ideas from Futurism, Suprematism, and Cubism. However, at its core was an entirely novel approach to creating substances, one which sought after eliminating the conventional artistic interest with composition, and substitute it with structuring. Constructivism necessitated a cautious technological investigation of contemporary equipment, and it was expected that this analysis would in due course produce ideas that could be placed to make use of in mass creation, helping the ends of a contemporary, society of Communist. In due course, nevertheless, the pressure group broke down in attempting to make the evolution from the artist's studio to the industrial unit. A number of them went on to be adamant on the significance of abstract, systematic work and the significance of art by itself; these artistes had a key influence on thinning out Constructivism all over Europe. Some of them, in the interim, pushed on to a novel; however, transitory and unsatisfactory period referred to as Productivism, whereby artists operated in industry. Russian Constructivism was in turn down around the mid 1920s, partially a victim of the increased antagonism of Bolshevik's regime to avant-garde art. Nevertheless, it would carry on being a motivation for Western artists, upholding a pressure group known as International Constructivism which thrived in Germany around 1920s, and whose bequest carried on into the 1950s. Constructivism enlarged alongside with Suprematism, the two foremost contemporary forms of art to emerge out of Russia in the 20th century. However, different from Suprematism, whose interests with outline and notion time and again appeared tinged with spirituality, Constructivism steadfastly took on the novel societal and cultural progresses that emerged out of First World War and the Revolution in October 1917 (Haifa, 2009). Interested with the exploitation of ‘materials that are real in actual space’, the pressure group sought after to make use of art as an instrument for the ordinary commodity, a lot in line with the principles of Communists of the new regime in Russian. Many of the works of Russian Constructivists from this phase entailed schemes in architecture, internal and fashion design, earthenware, print and graphics. El Lissitzky was vital in thinning out Constructivism outside Russia. In 1922, he co-planned the Congress of Dusseldorf of Global Prolific Artists, in conjunction with Theo van Doesburg of the Dutch faction DeStijl, and Hans Richter and here the intercontinental Constructivist pressure group was legitimately established (Ki mmelman, 2009). The artists at the Congress in Dusseldorf publicized a proposal that asserted art as an "instrument of development," changing Constructivism into a representation of the contemporary era. Though the global interest group did not bring to light functionality, it stretched out on the initiative of art as an item, and made use of novel materials to bring to light progresses in equipment and industry. Germany turned out to be the hub of the novel interest group owing to the presence of El Lissitzky, who utilized time in Berlin operating on galleries at the Grosse Berliner Ausstellung and the Van Diemen Galerie in the commencement of 1920s. He also worked in partnership on a number of periodicals. Kurt Schwitters and Hans Arp were both engrossed to the contemporary, technical standards of Constructivism regardless of their participation in the more revolutionary interest group Dada. Lissitzky's forms of Proun also shaped the effort